PVR to Install Dolby Atmos in 50 Screens Across India
PVR has announced plans to install Dolby Atmos in 50 of its cinema screens across the country over the next 2 years. PVR, which has 474 screens across 43 cities in India, is the biggest multiplex chain in the country. But like many cinemas, PVR is facing greater challenges.
Ajay Bijli, the Chairman and Managing Director of PVR, talked about how Atmos could have an impact on attendance.
"Our first cinema, Priya, started with Dolby technology," Bijli said. "Atmos is the highest quality movie experience, and lots of movies are being made in this format now. This will help people come back into the halls."
Ajay Bijli, the Chairman and Managing Director of PVR, talked about how Atmos could have an impact on attendance.
"Our first cinema, Priya, started with Dolby technology," Bijli said. "Atmos is the highest quality movie experience, and lots of movies are being made in this format now. This will help people come back into the halls."
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